Auburn Family

Auburn Public Relations Day 2014 :: October 2

PR Day Schedule

Download Auburn PR Day Schedule (PDF)

Download PR Day Schedule (.docx)

Thursday, Oct. 2, 2014
Student Center, Second Floor

Admission is free and open to ALL Auburn University students

Be sure to follow the conference events on Twitter: @PRAuburn
Live tweet during the conference using #AUPRDay

Public relations is an exciting field, with a wide variety of career paths to follow. Come to PR Day and learn about the different career options within PR, get advice from top professionals and recent graduates, and learn about opportunities with our School partners – Raycom Media and the SEC Network! 

2013 Auburn PR Day Schedule

11 a.m. to 12:15 p.m.

Student Center Room 2222/2223

Keynote Address

Welcome from Mary Metcalf, Public Relations Advisory Council Vice-Chair
Introduction by Professor Lauren Smith, Public Relations Program Director (@PRAuburn)
Featured Speaker
Duncan Wardle 
Duncan Wardle is Vice President of Creative Inc. a team of creative ideation and innovation catalysts within the Walt Disney Company. Creative Inc. works across all the Disney corporate divisions as “creative ideation consultants” and “cultural change agents,” designing engaging, collaborative ideation forums that capture unlikely connections which lead to fresh thinking and revolutionary ideas. (@id8inov8)   Photo: Wardle with Mickey Mouse.

12:45 p.m. to 1:45 p.m.

Discovering Opportunities with the SEC Network/Auburn Athletics

Student Center Room 2227
  • Cassie Arner, Associate AD Auburn Athletics (@CassieArner)
  • Andy Young, Assistant Athletics Director for Video Services (@apyoung4)

Career Opportunities in Public Relations

Learn about the different job opportunities from top professionals

Student Center Room 2225
  • Julie Ross Senter, Director of Communication, UAB COLLAT School of Business (@juliesenter)
  • Gabrielle Hoyt, Public Relations, Air-Watch (@gabriellehoyt) Photo: Gabrielle Hoyt
  • Lec Coble, Corporate Director of Marketing, Raycom Media (@LecCoble)

2 p.m. to 3:15 p.m.

In-house Public Relations vs. Agency Public Relations

Learn the difference between going in-house vs. agency from two top professionals!

Student Center Room 2222/2223

Josh Martin is the social media manager for Arby’s, and gained national acclaim for the Arby’s tweet that asked Pharrell for their hat back at the 2014 Grammy Awards.  Alyssa Esker is a digital specialist for Edeleman, one of the world’s top PR firms, and a graduate of Bradley University. 

3:30 p.m. to 4:45 p.m.

Entering into the PR market: A Conversation with Recent Grads
Student Center Room 2227
  • Josh Martin, Director, Digital & Social Media, Arby’s (@Jmart730)
  • Alyssa Esker, Account Supervisor, Edelman (@alyssaesker)

Crisis Communication

An open Q&A session with former Auburn Athletics employee Jack Smith

Student Center Room 2225
  • Hayley Thrift, Attorney General of South Carolina
  • Ally Mills Dorrough, Alabama Gulf Coast Convention and Visitors Bureau
  • Sarah Sexton, Kirkwood by the River Birmingham
  • Kaitlyn Parsons, Edelman
  • Jenny Rikelman, Edelman
  • Brette Bennett, MS&L
  • Chelsea Clements, MS&L
  • Maggie Daley, Jackson Spalding

Contact Information

Lauren Reichart Smith

Lauren Reichart Smith

Assistant Professor and Associate Director for Public Relations
107 Tichenor
Auburn University, AL 36849
(334) 844-7272

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