The month of October is dedicated to breast cancer awareness and the retail store, Wrapsody, wants help raise this awareness. Their Hope Floats event is a great way to engage with the Auburn community with doing their part in helping with the cause.
Beth McDonald, a recent graduate of Auburn University, is the director of the Hope Floats event this year. McDonald hopes to bring awareness about breast cancer in a fun and meaningful way.
“I would love to attract the Auburn community to participate in this cause because of how important it is,” McDonald said. “I really care about the Auburn people and want them to have the best opportunity for a healthy life.”
McDonald started a similar breast cancer awareness event when she was a student at Auburn called Couture for a Cause. This fashion event raised and donated money to the same place the money is going to be donated for Hope Floats, the East Alabama Medical Center Foundation.
“Because I was familiar with the cause and EAMC Foundation,” McDonald said, “Wrapsody thought I would be great for the position as a director.”
Working at Wrapsody for about five months, McDonald is the store manager and now the director of one of Wrapsody’s most important events of the year. McDonald is excited about the opportunity to head up another event and finds it to be personally meaningful.
McDonald’s mother is a breast cancer survivor, therefore she understands how important it is to raise awareness about the disease. McDonald wants to make a difference in the Auburn community among women and has fully accepted the challenge in doing so.
“I know how hard the diagnosis of breast cancer can be to not only the one affected, but to their loved ones as well,” McDonald said. “It gives me that much more drive to create a successful event.”
Hope Floats is going to be located at the Wrapsody store in downtown Auburn and will feature a live band and a variety of breast cancer survivor speakers. There will be face painting for the kids and t-shirts for the guests to purchase. There will be opportunities to donate money to the EAMC Foundation throughout the event.
“All of the donations will go the EAMC Foundation for ladies in the community to receive free mammograms,” McDonald said. “We want women to have no excuse, but to stay healthy and knowledgeable about breast cancer.”
Wrapsody is giving customers a chance to donate money for the cause all though the month of October. They will be accepting donations and will be selling message tags, where people can write names of a person they honoring in regards to breast cancer. There will be a collection of message tags that will be attached to the balloons. At the end of the Hope Floats event, there will be a release of the balloons outside.
“This is a really sentimental and special moment for the people affected by breast cancer,” McDonald said. “It is really emotional because of the symbolic recognition of the breast cancer honorees.”
The name in itself explains how important this cause is to Wrapsody. The release of balloons reminds people that “hope floats” and we all deserve to believe in that.
“If nothing else, I want people to come for the inspiration,” McDonald said, “The atmosphere of the event is going to be light-hearted, but will hopefully impact the Auburn community in a powerful way.”