Auburn Family

Thought Leadership and Practical Advice from Sarah Funderburk :: Public Relations 101

Sarah on Gameday in Auburn

When you think of fun, you think of Sarah Fun (on Twitter).  That's Sarah Funderburk, '11 Public Relations.  It's difficult to not smile and be happy when Sarah's around. Everyone that has met her will tell you that.


A native of Tallassee, Ala., Funderburk almost did not attend Auburn.  She was a perfect fit for The Loveliest Village, which became apparent when she attended Auburn's freshman orientation week.


"I chose to come Auburn after attending Camp War Eagle (CWE). I had already basically decided to go to UGA, but after coming to CWE I felt like part of the Auburn Family and there was no turning back," said Funderburk.  "And obviously I believe in Auburn and love it!"

Read the entire series: Auburn Alumni & Student Bloggers

On campus, Funderburk found many homes.  She was involved in the University Program Council (UPC), a social sorority, and a Glomerata (yearbook) staff writer.  True to her major, she also became involved in the AUPRCA - Auburn University's chapter of the Public Relations Council of Alabama.


Sarah with her Lil' Buddy.  Do you notice a trend here?  All these alumni and students have cute little kids in their photos?  It must be an Auburn thing ... ya' know, loving children.

After graduation, it was off to the real world.  Funderburk's path led to Atlanta.  She is now an Account Manager at Schroder Public Relations.  Part of her job is to write for the agency.


"As part of the Public Relations Thought Leadership site presented on," said Funderburk, "I write a PR101 blog and am also featured on a Trending blog."  See all of Sarah's posts in the blog's archives.


"I chose to write a PR101 blog because I'm learning new things about the field each day and wanted to share my experiences with others – whether they were just starting out like me or of senior level status. A lot of the readers are new PR professionals, but I also receive comments from magazine editors, account executives (AEs) and others in similar positions thanking me for posting the blogs, as they serve as a reminder of the basics which are often overlooked," said Funderburk.


"The Trending blog is a shared responsibility between myself and an Account Coordinator at my agency. We write about anything that is topical at the moment," said Funderburk. "For the Trending posts we generally go with the the biggest story out there at the time we want to write. It doesn't have to be about PR necessarily, but we do comment on how the PR is/should be handled in each situation."


"PR101 is usually about whatever I am struggling with that week. The last post I wrote was about case studies because I recalled a case study to help me in a recent campaign," said Funderburk.  "I also like to remind readers of proper grammar and etiquette when I encountered poor grammar or rude/unprofessional people. I like to include 'Meet the Media' entries because I think it's important to know the media we're pitching to. I love getting to know the Atlanta journalists, and they don't mind going to lunch or coffee to share their story."


"I enjoy writing the blog for several reasons," said Funderburk.  "First off – I enjoy writing, especially about PR, and I'm very lucky to have such a great outlet to do so. I also like to think I've helped someone with the blog, or at least was entertaining. I've had people approach me at PRSA (Public Relations Society of America) and similar events and tell me how much they enjoy reading the blog entries, so that's cool too."


Follow Sarah Funderburk in the and look for her articles in the PR101 blog and the Trending blog.  All of Sarah's posts are available in the Saporta Report archives.



Editor's Note: This series highlights students and alumni blogging.

Whether it be for personal pleasure or for work, the practice seems to be growing.

This will be a three-week series.

~ Robert French

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Tags: Atlanta, Sarah Funderburk, Schroder PR, alumnibloggers


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