Public Relations is a major part of every organization or business. Without it, promoting your brand would be difficult. “If you don’t represent yourself no one else will,” says Carolyn Rush, 2012 President. “Representing yourself in a good light is harder than it looks.”
Public Relations Student Society of America/Public Relations Council of Alabama (PRSSA/PRCA) can help you do just that. PRSSA/PRCA is a National and State student organization that works to prepare students for post-graduate work. The organization is geared towards Public Relations students but Communications, RTVF, Marketing and Journalism majors are strongly encouraged to join as well.
Auburn’s chapter, started in 2009, has grown larger in membership each year and has provided students with the best hands-on experience they can receive prior to graduation.
PRSSA/PRCA’s second year, Carolyn’s first year as an officer, the organization won first place when they submitted a PSA for Aubie Eating Disorder Awareness (AubieEDA). “This is probably my most memorable moment since joining the organization. We were a newly official organization on campus and won first place on our PSA; that was a big achievement for us.”
Carolyn Rush is excited for all the opportunities this year is bringing to PRSSA/PRCA. Members will get to work on campaigns and volunteer with local organizations and non-profits. While doing so, members will learn about every avenue of Public Relations. These avenues include politics, healthcare, events, sports, corporate and agencies.
However, the hands-on experience is not the end of the benefits students can receive by joining PRSSA/PRCA.
Public Relations Society of America (PRSA), the parent company to PRSSA, has mentors available for students. Students can also attend PRSA conferences to network with professionals and learn more about what they do. There are also many internship opportunities available through PRSA members to help build student’s resumes.
Many students who join PRSSA, and get internships through the organization, graduate with job offers. This percentage is higher than the students who are not members of PRSSA. The organization is highly accredited and to be a member looks great on a student’s resume when applying for jobs.
Carolyn states that she has been “humbled by the amount of member participation and interest.” The growing organization is looking to improve the experience of as many Auburn students as it can. To do this however, the amount of effort from the students is important.
“I am so proud of our members and officers for what they have done these last few years,” says Carolyn. “Like I say at every meeting, ‘you get out what you put in.’ Seeing our progress as our ideas turn into big events is so rewarding.”
Carolyn and other members have met some of the coolest people who make them want to do what they are doing.