Auburn Family

Student's Experience Prepares Her Toward a Career in Marketing

At Auburn’s College of Business (COB) there are 13 degrees to choose from. One of which is what senior Chere’ McKeel, 22, is majoring in—marketing. McKeel has been an Auburn fan all her life. This is what made her interested in coming to Auburn University and eventually being a student of the COB.

McKeel graduated in 2005 from Northview High School. After going to Wallace Community College in Dothan, Ala. for one year she transferred to Auburn. “I am a big Auburn fan and I wouldn’t have it any other way,” McKeel said regarding why she chose Auburn.

She first came to Auburn wanting to be a pharmaceutical sales representative, which led her to choose marketing as a major. However, after one semester she changed her mind and was no longer interested in pharmaceutical sales; now, she wanted to do work in advertising.


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“I changed my mind and decided to go into advertising because of an experience I had while I was at Market in Atlanta,” McKeel said. “A few years ago I went with my friend who worked for a local clothes boutique to Atlanta to buy some dresses from Nicole Miller. While I was there the girl who showed the dresses to us was not much older than me. She told us about her job and how she got to go around and show dresses for Nicole Miller to potential buyers. From that moment on, I knew I wanted to do marketing. I thought maybe one day I could do a job like that for a designer in New York City.”
Now that McKeel is close to graduating she feels she has a lot of advice to offer upcoming Auburn students regarding the COB. “There are great professors that have real world experience and know what they’re talking about. I used to feel that my classes did not relate well to my degree, but now I do,” McKeel said. She also feels that marketing has a lot of electives to offer as well.

While in the COB all classes will take place in the Lowder Business Building. McKeel said that she wishes the outside was updated a little more, but really likes the inside and her classrooms. “My favorite professor in the College of Business is Dr. Clark, because he really cares about his students and would go above and beyond to help his students in any way.”

McKeel plans to graduate in August 2010. She wants to stay in the area and do something in advertising. Other majors that the COB offers for undergraduates are accountancy, aviation management, professional flight management, supply chain management, economics, finance, international business, business administration, entrepreneurship & family business, human resource management and information systems management.

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