Auburn is a land-, sea-, and space-grant university.
It is a significant research enterprise. It is a place for learning, mentoring, bonding, cheering, volunteering, discovering, living, and reconnecting.
It is an institution serving the state of Alabama and the world beyond with education, research, and outreach under the values described in the mission.
The Auburn experience is embodied in the Auburn Creed.
So, how do you describe that brand succinctly in advertising?
This is Fresh.
The university is kicking off the fall semester with a new marketing campaign with the theme, "This is Auburn." The campaign provides a flexible way to describe the many positive qualities contributing to the university as a whole. Messages are centered on Auburn's academic power, research expertise, outreach to the community and world, the value of an Auburn degree, and the unique bond of the Auburn Family.
To illustrate the story of Auburn, features of Auburn students, faculty and staff are offered to tell the personal story of the character and achievements of the people that make Auburn special.
This is Bold.
Consistent branding and articulation of the value of an Auburn degree are increasingly important as the university coordinates efforts to recruit the best students, employ and retain the most accomplished faculty, and fund impactful research.
This is Auburn.
You can support the new campaign by contributing your own success stories to be used in our social media and advertising efforts. Connect with us by tagging @AuburnU in your stories, posts, and photos and use the #thisisauburn hashtag, or email us at firstname.lastname@example.org.